AFR Boss magazine, like most magazines, loves lists. About once a year this management magazine publishes a list of ‘big ideas’ for the future. And nearly every time, guess who’s nearly always on the team? You got it: Simplicity.

This time Simplicity shares the honors with a range of  creative ideas including ‘nanotechnology’, ‘disruption’ and even ‘failure’.

Unfortunately the Simplicity focus here is only on product design (on which there has been plenty of recent debate). Maybe one day we’ll get them to look at doing things more simply as well.