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Innovation

Marketing Shock! Less is the New More

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Not two, three, four or five. My latest razor now has five blades – plus one on the back for trimming any recalcitrant hair. Our toilet paper is now three layers thick, has a space-age texture and is quite possibly made from Kevlar. Our toothpaste makes so many promises that our dentist can safely retire. [...]

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Why Everyone – even Blokes – should see ‘The September Issue’

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To judge from the gender balance in the audience, there aren’t a lot of blokes lining up to see The September Issue, the new documentary feature that gives us a peek inside the walls of Vogue magazine in New York. Which is a pity, because the film has a lot to offer anyone – male [...]

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Tweeting out around the World: discovering Twitter

What’s a bandwagon if not for jumping on? So it is that I’ve found myself quite regularly tweeting, retweeting and even twooshing over the last few weeks. So it is that I find myself joining nearly every magazine and newspaper in the Western world and writing about the newest kid on the internet block: Twitter. [...]

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Discovering a World of Unlimited Creativity

“Thinking about thinking? That sounds a bit weird!” said my daughters. So much for the open minds of the young. For the last month I’ve been fulfilling a long term desire to lubricate my mind with the oil of philosophy. Along the way I’ve tried to explain to my offspring (clearly with limited success) what [...]

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When making it simple, it’s the small stuff the matters

Many companies are using the words 'simple' or 'simplicity' in their advertising at the moment. Few would be as dedicated to actually 'living' these statements as Philips seem to be. This story demonstrates what a genuine focus on simplicity can turn up. Briefly, Philips have bought the front pages of Time Warners magazine range – [...]

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