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	<title>David Brewster - Freelance Writer &#187; Innovation</title>
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		<title>Marketing Shock! Less is the New More</title>
		<link>http://www.davidbrewster.com/2009/09/11/marketing-shock-less-is-the-new-more/</link>
		<comments>http://www.davidbrewster.com/2009/09/11/marketing-shock-less-is-the-new-more/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 08:29:13 +0000</pubDate>
		<dc:creator>David Brewster</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[feature creep]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[simplicity]]></category>
		<category><![CDATA[snow leopard]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[windows]]></category>

		<guid isPermaLink="false">http://www.davidbrewster.com/?p=286</guid>
		<description><![CDATA[Not two, three, four or five. My latest razor now has five blades &#8211; plus one on the back for trimming any recalcitrant hair. Our toilet paper is now three layers thick, has a space-age texture and is quite possibly made from Kevlar. Our toothpaste makes so many promises that our dentist can safely retire. [...]]]></description>
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		<title>Why Everyone &#8211; even Blokes &#8211; should see &#8216;The September Issue&#8217;</title>
		<link>http://www.davidbrewster.com/2009/08/31/why-blokes-should-see-the-september-issue/</link>
		<comments>http://www.davidbrewster.com/2009/08/31/why-blokes-should-see-the-september-issue/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 02:18:25 +0000</pubDate>
		<dc:creator>David Brewster</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[conflict]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[movie]]></category>

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		<description><![CDATA[To judge from the gender balance in the audience, there aren&#8217;t a lot of blokes lining up to see The September Issue, the new documentary feature that gives us a peek inside the walls of Vogue magazine in New York. Which is a pity, because the film has a lot to offer anyone &#8211; male [...]]]></description>
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		<title>Tweeting out around the World: discovering Twitter</title>
		<link>http://www.davidbrewster.com/2009/03/24/discovering-twitter/</link>
		<comments>http://www.davidbrewster.com/2009/03/24/discovering-twitter/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 02:02:49 +0000</pubDate>
		<dc:creator>David Brewster</dc:creator>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[simplicity]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web2.0]]></category>

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		<description><![CDATA[What’s a bandwagon if not for jumping on? So it is that I’ve found myself quite regularly tweeting, retweeting and even twooshing over the last few weeks. So it is that I find myself joining nearly every magazine and newspaper in the Western world and writing about the newest kid on the internet block: Twitter. [...]]]></description>
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		<title>Discovering a World of Unlimited Creativity</title>
		<link>http://www.davidbrewster.com/2008/02/21/discovering-a-world-of-new-possibility/</link>
		<comments>http://www.davidbrewster.com/2008/02/21/discovering-a-world-of-new-possibility/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 23:04:06 +0000</pubDate>
		<dc:creator>David Brewster</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Work Life Balance]]></category>
		<category><![CDATA[balance]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Philosophy]]></category>
		<category><![CDATA[thinking]]></category>

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		<description><![CDATA[“Thinking about thinking? That sounds a bit weird!” said my daughters. So much for the open minds of the young. For the last month I’ve been fulfilling a long term desire to lubricate my mind with the oil of philosophy. Along the way I’ve tried to explain to my offspring (clearly with limited success) what [...]]]></description>
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		<title>When making it simple, it&#8217;s the small stuff the matters</title>
		<link>http://www.davidbrewster.com/2006/04/25/when-making-it-simple-its-the-small-stuff-the-matters/</link>
		<comments>http://www.davidbrewster.com/2006/04/25/when-making-it-simple-its-the-small-stuff-the-matters/#comments</comments>
		<pubDate>Mon, 24 Apr 2006 23:12:40 +0000</pubDate>
		<dc:creator>David Brewster</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[simplicity]]></category>

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		<description><![CDATA[Many companies are using the words &#39;simple&#39; or &#39;simplicity&#39; in their advertising at the moment. Few would be as dedicated to actually &#39;living&#39; these statements as Philips seem to be. This story demonstrates what a genuine focus on simplicity can turn up. Briefly, Philips have bought the front pages of Time Warners magazine range &#8211; [...]]]></description>
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