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Dalliance with the iPad

Sunday. Launch plus two days. I’m walking down Bourke St in central Melbourne when I pass JB HiFi. A single handmade sign stuck onto the wall states simply: “iPad. Here now”. Now some in my family accuse me of being a nerd, but the truth is that while I was aware of the iPad’s Australian [...]

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Marketing Shock! Less is the New More

Not two, three, four or five. My latest razor now has five blades – plus one on the back for trimming any recalcitrant hair. Our toilet paper is now three layers thick, has a space-age texture and is quite possibly made from Kevlar. Our toothpaste makes so many promises that our dentist can safely retire. [...]

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In Search of a Simpler Work Experience

I made my move two years ago. At the time I didn’t tell many people. I didn’t want to be embarrassed if it didn’t work out. I didn’t want people saying, “I told you so”. But now, two years on, it’s time I told you about my shift. In the early days, the old place [...]

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