Posts tagged as:

marketing

Marketing Shock! Less is the New More

Not two, three, four or five. My latest razor now has five blades – plus one on the back for trimming any recalcitrant hair. Our toilet paper is now three layers thick, has a space-age texture and is quite possibly made from Kevlar. Our toothpaste makes so many promises that our dentist can safely retire. [...]

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The Scourge of Human Spam

My mother taught me that it is rude to interrupt. It is something that my wife and I, like most parents, try to instil into our daughters. With all that happens in the modern household it is hard enough to find time to have a conversation of more than 30 seconds without those precious sentences [...]

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When making it simple, it’s the small stuff the matters

Many companies are using the words 'simple' or 'simplicity' in their advertising at the moment. Few would be as dedicated to actually 'living' these statements as Philips seem to be. This story demonstrates what a genuine focus on simplicity can turn up. Briefly, Philips have bought the front pages of Time Warners magazine range – [...]

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