Many companies are using the words 'simple' or 'simplicity' in their advertising at the moment. Few would be as dedicated to actually 'living' these statements as Philips seem to be. This story demonstrates what a genuine focus on simplicity can turn up. Briefly, Philips have bought the front pages of Time Warners magazine range – [...]
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Out today is the news that Samsung have released a new phone aimed at baby boomers and seniors. There will be more of this. The population is aging, as we have all been aware for some time. If companies want this growing proportion of the population to be happy customers (and why wouldn't you – [...]
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